Ryan Bonnici of Hubspot is our guest. We talk about what inbound marketing is and why is it so much more effective than traditional, interuptive marketing? Plus we look at how to talk very specifically to your ideal client in every social media post.

Michelle Falzon of We Are Content speaks to us about we shouldn’t post anything on social media without a clear conversion strategy and why it's important to begin with the end in mind. Plus we look at the importance of really understanding (and speaking to) your ideal client with every communication.