Louise of Foxy and Fabulous is a social media mentor for small-business owners. In this episode she suggests New Year Resolutions for small businesses that want to get more out of their social media.

Kirsten Trethowan of Chit Chat Media highlights where to focus to get the best results from your social media in the least amount of time. You can manage YOUR social media in just two hours a week. Plus 2013 social media trends.

Troy Dean of Tonto Digital tells us the first thing you must do before wasting time on social media, the role that engagement should play in your social media and how he manages his social media in one hour a week.

Can you make an entire business out of blogging? Nikki Parkinson of stylingyou.com.au started her blog to support her styling business. Today, the blog has become popular and profitable enough to BE the business. Learn how she got started and her tips for business owners who want to monetise their blog.

Twitter has been said to be great for finding current affairs and real time information. But, can 140 character messages lead to lasting relationships. Guest: Alycia Edgar, Roaly Group.

Social media has it's place however, a lot of time and money can get wasted on social media with no return on investment. Should your business use social media? Four reasons not to use social media. With Cat Matson.

Catriona Pollard of CP Communications explains how to use social media to build your authority and credibility using social media tools and platforms. Plus news and cool social media tools.

Liz Lynch, author of Smart Networking explains how to leverage social media for networking and how to maximise your networking results and minimise effort. Plus news and cool social media tools.

Andrew La Porte of La Porte Creative tells us the top three social media trends and their impact on small business. Plus we look at the difference between trends and fads.

QR codes: What are they good for, and how do you use them to encourage engagement with clients and prospects. Great tips from Aliza Sherman, YourDigitalDiva.com. Plus great new apps and social media tools.

In the social media space we hear a lot about the benefits of social media but can it really impact the bottom line? Kate Vandervoot of Socialmediology explains what can (and should) be measured and how to cut costs using social media even if you’re time and money-poor.

How to take what works in games to achieve business objectives such as engagement, loyalty and productivity at work. Why adding a badge and rewards alone to a program, doesn’t work. Dr Jason Fox, author of Game On - using games to execute ideas & Accelerate innovation.

How to build an engaged social media community on Facebook. Sam Zivot of athletic-wear brand Lorna Jane explains how they went from 0-350,000 fans on Facebook in 18 months and how they keep their fans engaged.

Crowd funding platforms allow those with creative, commercial, charitable, and community projects to use their networks (and the greater internet audience) to raise funds for a range of initiatives. Guest: Bryan Vadas, iPledge

The way we watch television has changed. TV shows are creating ways for us to engage with their content and with each other as we watch. ABC TV's Q&A program is a great example of a show doing it well. Guest: Anna Klauzner, Interactivity Producer, Q&A.

Every time you publish a tweet, a blog post, a link on your Facebook business page you're saying something about your brand. Are you taking the same steps to enhance your brand online as you do offline? Today we look at how to approach brand management across social platforms. Guest: Cheryl Hayman, Hayman Strategy.

What role should social media play in eCommerce and and how is social media changing the face of eCommerce? Are social networks a driving focus in the way we shop online?

Have you failed to see the magic of Twitter for your business? Guest Leonie Smith of Digital Breezes explains which businesses benefit most from Twitter and why Twitter presents the opportunity for opportunities. Plus new apps and cool tools.

Is Social Media Optimisation limited to boosting our marketing and brand building? The three things are smart businesses focused on for optimisation results. Guest: Jeff Bullas, Blogger, social media speaker and strategist.

Are we potentially exposing our businesses to brand damage by not having policies in place? When is it important to develop a social media policy? Guest: Peta Ellis, City Publicity.

As image sharing apps and platforms explode into the social media space, how can Small Businesses harness the power of good-old-fashioned photo sharing? In this episode we look at Instagram and how small businesses can use it to share their story, their clients' stories and build a relationship with their target market through images rather than words. Guest: Brooke Simmons, Pursuit Communications.

Integrate social media with your website. It's one thing to have your twitter or facebook feed scrolling through on your website ... but how do you *really* integrate your website with your social media activities? Why is is it important and what do we need to do to better integrate our online platforms?

Web Content Strategy. Stop wondering 'What shall I tweet about today?' and develop a strategy that builds brand consistency, potency of message and more importantly, strategic results. Guest: Sally Bagshaw of Snappy Sentence.

How do you use social media and integrative media in your marketing? In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-based data in apps, how to get more strategic and thoughtful, geo-barriers and geo-fences and the user experience as vital. Joe Pulizzi, Content Marketing Strategist for The Content Marketing Institute joins Hosts Cat Matson and Suzi Dafnis.

Pinterest - It's the social network EVERYONE is talking about. Christina Butcher of Hair Romance tells us how she Pinterest to drive website traffic and to promote her business.

Google Plus is the newest social network and with millions of users signing up each week, it's a tool that no small business should ignore. Chris Pahor of Traffika explains what you're missing out on if you aren't using Google+ and what you can look forward to if you do!

Effective copywriting is essential to any marketing activity. But when your message is contained to 140 characters it becomes even trickier and even more vital.In this episode we look at the nuances of effective copywriting for the social media space, what works, what doesn't, and how you can craft effective, short-copy posts that grab the attention of your market, drive the desired attention AND get shared.

According to today's guest, Valerie Khoo of the Sydney Writers' Centre, storytelling can inspire, sell and motivate people into action. What are the key stories that YOU tell that will help your business stand out in customers minds? And, how can you use social media to spread your stories?

Podcasting is an often over-looked social media platform, yet can offer great results for small business owners in their marketing mix. Today we look at why podcasting is such an effective tool and how you can produce your own podcast. Guest - Time Read. The Ideas Guy.