Ken Burgin of Profitable Hospitality shares how to go deep within your niche and market to a very targeted group through social media. If we can't be all things to all people, how do we approach our ideal client? Ken shares two customer traits that make a big difference to your business.

Nick Bowditch, former head or Small Business at Facebook Australia tells us why he believes that Facebook has really changed everything, it’s one of the only brands that people can’t live without. Nick gives us the inside scoop on how small business should be using Facebook and why being shareworthy is important.