Baked Relief is a movement started by Danielle Crismani after severe flooding devastated parts of Queensland, Australia. Using Twitter and Facebook she enabled home cooks and bakers to feed more than 10,000 people during the flood clean up. #bakedrelief continues to provide disaster aid and leverages social media to make an impact. Shownotes at: http://www.abn.org.au/smsb/baked

Jean-Vida Douglas of Filtered Media speaks to us about the elements of a good content marketing strategy. We look at Content Marketing - that is, the creation and sharing of media and publishing content in order to acquire customers and why you should focus on people and their interests rather than your product. Plus, why we're loving Instagram, Slideshare and why this is the year to start content marketing strategically.