Laurel Papworth, Silkcharm, is a social media veteran, teaching thousands people each year how to harness the power of social media. In this episode she tells us how she connects with over 6million people every month and why engagement is more important than reach (and when).

Twitter still seems to be one of the most awkward social media platform for SMEs to use ... but it's such a rich and valuable platform when used well. Today we talk with Emily Huo, who currently runs the small business markets for Twitter across Asia-Pacific while being based in Singapore.