Effective copywriting is essential to any marketing activity. But when your message is contained to 140 characters it becomes even trickier and even more vital.In this episode we look at the nuances of effective copywriting for the social media space, what works, what doesn't, and how you can craft effective, short-copy posts that grab the attention of your market, drive the desired attention AND get shared.

According to today's guest, Valerie Khoo of the Sydney Writers' Centre, storytelling can inspire, sell and motivate people into action. What are the key stories that YOU tell that will help your business stand out in customers minds? And, how can you use social media to spread your stories?

Podcasting is an often over-looked social media platform, yet can offer great results for small business owners in their marketing mix. Today we look at why podcasting is such an effective tool and how you can produce your own podcast. Guest - Time Read. The Ideas Guy.