Tue, 31 December 2013
Paul Rand, author of Highly Recommended - Harnessing the Power of World of Mouth and Social Media to Build YourBusiness and Your Brand is our guest. Learn what it takes to be the most recommended business in your niche.
Direct download: how-to-be-highly-recommended-through-social-media.m4a
Category: -- posted at: 2:00am AEST |
Tue, 17 December 2013
Jess Whittaker, Head of Digital at iSentia explains what we should be listening for on social media and what actions to take on what is being said about out business, our competitors and our industries.
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Tue, 3 December 2013
Alexandra Kinloch, creator of Cinch Video speaks about the elements of a good video and how Cinch makes filming, editing and sharing video easy. Plus tips on how to use video as part of your soical media mix.
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Tue, 19 November 2013
Sam Shazzam of GoodFunnySmart.com tells us how to keep your Facebook community energised, what analytics metrics matter and how she monetises her facebook page.
Direct download: building-a-large-highly-engaged-community-on-faceb.m4a
Category: -- posted at: 3:00am AEST |
Mon, 4 November 2013
James Fitzgerald of Social Media Knowledge outlines when we should combine free and paid social media services- even when on a tight budget, and what to do if you're not getting the results you like.
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Mon, 21 October 2013
Steve Hibberd of Tiger Piston explains how to get value - real value - from your Facebook activity. We look at when to pitch, when and what to measure when making offers for customers to buy.
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Mon, 7 October 2013
What should your small business be doing on LinkedIn? Selina Power of Blue Wire Media explains how to use LinkedIn to build your business and how your business can benefit from a LinkedIn page.
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Tue, 24 September 2013
Shona Mackin of Socialface explains why having a good understanding of the behaviour of your customers is critical to your success with social media.
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Tue, 30 July 2013
Facebook continues to be king of social media. Loren Bartley of impactiv8 exlains how to increase the likes on your page and what posts work best for small businesses. Plus we look at the elements of a perfect post.
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Fri, 19 July 2013
Problogger Darren Rowse is our guest on this 50th episode of Social Media for Small Business. We discuss the little actions you can take that will make a big difference to your social media results.
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Tue, 2 July 2013
Andrew Dowling of Tapestry speaks about niche social networks and the implications for marketers.
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Tue, 18 June 2013
The 2013 Yellow Social Media Report from Sensis covers the full spectrum of the social media environment in Australia and reveals new patterns of usage and behaviour, particularly the impact of mobile devices on social media.Christena Singh of Sensis is our guest.
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Tue, 4 June 2013
Whether it's a tweet, an article a Q&A on yoru website, small businesses are creating more content than ever. Cas McCullough of Content Marketing Cardiology explains the best types of contents small business should publish to really add value to their clients.
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Tue, 21 May 2013
There are many reasons why it's important for small businesses to have a presence on Google Plus. Edmund Pelgen of Traffika explains why Google+ is much much more than a social network.
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Tue, 26 March 2013
There has been a new trend of businesses working with bloggers. Are bloggers the new media? Katrina Allen of Social Callout talks about this new trend.
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Tue, 12 March 2013
Jen Bishop of popular blog, Interiors Addict, tell us how to get tangible results using photosharing app Instagram. She also explains how she go over 6000 photos posted to her Instagram competition and drove traffic to her website through Instagram.
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Tue, 26 February 2013
Karen Lacey, co-author of Pinterest Power, explains how to market your business, sell your product and build your brand on the world's hottest social media network.
Direct download: pinterest-power-pinterest-for-your-business.m4a
Category: -- posted at: 2:00am AEST |
Tue, 12 February 2013
Jo Saunders of Wildfire Social Marketing explains how to set up your LInkedIn profile to maximise its effectiveness and to ensure you're found in searches.
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Tue, 29 January 2013
Cameron Parker of successful online site explains how they've grown to over 400,000+ Facebook followers, 40 user groups and built a multi-million dollar online business with a zero dollar budget.
Direct download: marketing-on-a-shoestring-budget-with-social-media.m4a
Category: -- posted at: 2:00am AEST |